Why Pinterest Is The Visual Search Engine For Discovery, E-Commerce, And Inspiration

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Sean O’Neal (President, Adaptly) says Pinterest is different than other social media platforms because it’s less used for communicating, chatting, and sharing, and more used for discovering new things and inspiration for things in the future.

He says Pinterest is like a “visual search engine” that delivers a very different yet valuable experience for consumers, and it also requires different content and strategy from brands that want to build their own Pinterest presence.

Read more about Adaptly’s session at #SMWNYC, “Pinterest Is Growing, And It Plays A Big Role In The Future Of E-Commerce

The original article can be found on Social Media Week.