ICYMI: Adaptly Hosting Two Sessions at Social Media Week
This week: Adaptly looks forward to upcoming Social Media Week sessions with Instagram, BuzzFeed, Etsy, and Chico’s, social strategy recommendations for the Oscars, a case for sequential ads on Snapchat, and Instagram’s latest update.
If you are attending Social Media Week in New York, you won’t want to miss either of Adaptly’s sessions. We’re teaming up with Instagram, BuzzFeed, Etsy and Chico’s to bring great content to this year’s conference. Our first session, “Keeping Up With Social Platform Perspectives,” will be hosted by Adaptly’s VP of Strategic Accounts Ruth Arber on Tuesday at 12:30pm. Adaptly Co-Founder and CEO Nikhil Sethi will lead our second session, “The Evolution of Social Video,” on Wednesday at 9:30am. Check out our blog post for full session details. Unable to attend? Use the hashtag #SMWAdaptly to follow along with both sessions.
With a thirty-second TV spot during the Oscars priced at $2.1 million, advertising on social media is a no-brainer. For 10% of the cost, your brand can reach the same size audience–34 million–on social. Adaptly’s VP of Marketing Montse Guasch shares insights into how advertisers can take home the prize for best awards show campaign by focusing on Facebook, Instagram, Pinterest, Twitter, and Snapchat rather than TV.
As users continue to consume content through multiple channels, ad fatigue is becoming a real problem. Being confronted by the same video ad on several different channels can frustrate users. To combat this, platforms like Snapchat and Facebook are offering sequential ad formats that lead consumers through the purchase journey rather than bombarding them with the same creative. Beyond preventing fatigue, sequenced ads are actually more effective: a study from Adaptly and Refinery29 found that view-through rates for sequenced ads were 85% higher than for standard ads.
Instagram users are now able to upload up to 10 photos and videos in a single post. The social platform best known for sharing that one perfect picture is making it easier for users to share more of their experiences with followers. Users will be able to rearrange the photos, apply a filter to all or just one of them, and caption to the entire post.