ICYMI: Adaptly’s Social Media Week Panel, Black Friday on Pinterest, & More
This week: Catch Adaptly at Social Media Week Chicago with Sprint and Facebook, read up on 4 ways to win over Black Friday shoppers on Pinterest, and speak your mind with an expanded character limit on Twitter.
Adaptly is hosting a panel at Social Media Week Chicago next Wednesday, Nov. 15 with our friends at Sprint and Facebook. The panel will focus on a full-funnel approach to social advertising and will take a look at how Sprint uses Facebook ad formats from all stages of the funnel to drive customers to purchase in-store and online. Find us on Stage One at Venue SIX10 at 4:10pm or follow along through the hashtag #SMWAdaptly.
Excitement for Black Friday and Cyber Monday shopping is high on Pinterest, where users have already saved 45% more Black Friday Pins and 47% more Cyber Monday Pins compared to last year. This is exciting news for retailers, since Pinners use the platform for more than just inspiration: they use it to shop too. Compared to people who don’t use Pinterest, Pinners spend 29% more on retail. For help capturing holiday shoppers on Pinterest, download Adaptly’s holiday season whitepaper.
This week Twitter doubled its character limit to 280 in an effort to help people better express themselves on the platform. Under the 140 character limit, 9% of Tweets came up against the limit, forcing users to edit down their thoughts. During a trial of the new character limit, only 1% of Tweets hit the maximum at 280. In fact, only 5% of trial Tweets actually exceeded 140 characters, showing that the sense of brevity Twitter instilled in users is still part of the core behavior on the platform. Follow Adaptly on Twitter and show us how you’re making use of those newfound characters.