ICYMI: Social Advertising Tips for Valentine’s Day
This week: Tips on how to woo consumers on social this Valentine’s Day, insight into hard-to-reach Gen Z shoppers, how FMCG brands in the UK should be taking advantage of social advertising, and everything you need to know about Snap’s impending IPO.
Valentine’s Day is right around the corner but it’s not too late to run a successful social advertising campaign. Mobile gift searches surged 71% in the week leading up to the big day last year as consumers looked for last-minute gifts for their Valentines. Gift research starts online and on mobile, with 33% of 18 to24 year-olds planning to purchase gifts via smartphone. To capitalize on the increasing tech-savviness of V-day shoppers, download Adaptly’s Valentine’s Day strategy guide and devise a social campaign fit for Cupid himself.
Wondering how best to reach Gen Z? The teenage generation immediately following Millennials will account for close to 40% of all consumers by 2020, making them an important up-and-coming spending bracket. However, advertisers often struggle to effectively relate to this tech-first generation. Check out Adaptly London’s new profile hub on The Drum for tips on how advertisers can engage with Generation Z through social media.
Social media has changed the advertising game for fast-moving consumer goods brands (FMCGs) in the UK. Both moms and millennials, two of the top spenders for FMCGs, are using social media more and more. For instance, 88% of moms access Facebook every day. Accordingly, advertisers must dedicate more budget to social platforms to reach their target audience where they spend their time. Adaptly’s VP of Strategic Accounts Ruth Arber shares recommendations on how to capture potential customers on Snapchat, Facebook, Pinterest, and other platforms.
In case you somehow missed it, Snap Inc. filed for its IPO this week. Expected to go public in March, the company is valued between $20 and $25 billion and would be the largest IPO since Chinese e-commerce giant Alibaba went public in 2014. From humble garage beginnings in 2011 to its long-awaited API in 2016, Snap has come a long way to get where it is today. Take a look back at Snap Inc.’s journey over the past 6 years in anticipation of one of the biggest IPOs in recent history.