ICYMI: Why Brands Should Invest in Social Advertising this Awards Season
This week, a strategy guide for social advertising during the Oscars and Grammys, how consumer goods brands in the UK should be using paid social, and the story behind Adaptly’s involvement in promoting the inspiring documentary Gleason.
Two of the entertainment industry’s biggest nights are coming up in February: the Grammys on the 12th and the Oscars on the 26th. With a 30-second TV spot costing upwards of $2 million, more brands are opting to advertise on social media during the awards shows. Download Adaptly’s strategy guide for insights into how advertisers can reach engaged audiences on social before, during, and after the shows.
Consumer behavior in the UK is evolving as millennials gain in spending power and increasingly opt to shop online. Fast-moving consumer goods (FMCG) companies must adapt to these changes as 43% of FMCG shopping trips now occur online, with consumers spending over £30 more than in stores. Adaptly’s VP of Strategic Accounts Ruth Arber discusses how brands can rise to meet millennials and their shopping habits by making use of social media advertising. Find out how your brand can reach tech-savvy consumers on the platforms where they spend their time.
Every once in awhile, a story comes along that takes your breath away, and Gleason is one of those stories. Beginning as a video blog for his unborn son, the documentary Gleason chronicles former NFL defensive back Steve Gleason’s diagnosis with ALS and entry into fatherhood. Adaptly’s Director of Finance Elena Azzoni reflects on how Steve’s emotional story inspired the Adaptly team to run a pro bono Facebook video campaign to drum up attendance for opening night. For full details on the campaign, download the Gleason success story.