ICYMI: Snapchat’s Crowd Surf, Zooming on Pinterest & an Adaptly Success Story
This week: Details on Snapchat’s new Crowd Surf feature, Pinterest zoom, and an Adaptly success story for UK electronics brand Currys PC World.
Currys PC World Encourages Young Users to Foster Passions in Facebook and Instagram Campaign | Adaptly
UK electronics retailer Currys PC World worked with Adaptly and agency Blue 449 to reach young Facebook and Instagram users to drive consideration for laptops. The campaign partnered with influential vloggers who catered to four specific interests: photography, fitness, fashion, and travel. Audiences were divided according to the interest buckets and targeted with corresponding video content. Check out the full case study to find out how campaign costs came in at 54% under target.
Pinterest Adds a Feature Fans Have Been Craving for Years: The Ability to Zoom in on Pins | Business Insider
Following last week’s Promoted Video announcement, static image Pins on Pinterest are getting an update of their own: zoom. Users will now be able to zoom in on image Pins, which Pinterest says has been one of the most-requested features from Pinners. The visual discovery platform is also revamping visual search on both mobile and desktop to help users identify and discover similar products found in Pins.
Snapchat has already mastered the art of crowdsourcing with Our Story, and its latest feature Crowd Surf takes it one step further. Crowd Surf pulls together several user videos from one event and cuts them into a single, smooth audio track. The final product plays like a seamless video taken from various perspectives in a crowd. Snap debuted the feature at the Outside Lands music festival by splicing together user clips of Lorde’s performance and serving up a music video of sorts made from user-generated content.