ICYMI: Adaptly Heads to Social Media Week, Facebook’s Ready for Commerce, and More
This week at Adaptly we are gearing up for our sessions at Social Media Week. Register here to attend the conference and be sure to use the hashtag #SMWNYCAdaptly to share your thoughts and questions during our presentations. We hope to see you there!
Social Media Week, one of our favorite times of the year, kicks off in New York City next week! We’re holding two sessions on Thursday the 25th. At 10:30am, Adaptly president Sean O’Neal will host a discussion with our friends from Pinterest and Warby Parker about how Pinterest is the future of e-commerce. Later at 1pm, our director of solutions, Ruth Arber, will sit down with clients Nasdaq and TV Land to discuss how Facebook and Instagram complement each other in media campaigns.
With 60-70% of time spent on mobile devices occurring in just four to five apps, Facebook is in a unique position to serve as a go-to destination for companies to reach mobile consumers. The popularity of Facebook mobile among smartphone users gives brands increased visibility that they may not achieve through their own apps. Facebook’s Pages and Messenger allow businesses to interact on a personal level with their customers and give users on-the-go access to retailers at any time. Facebook has already seen an increase in pre-transaction outreach from consumers and lightening fast response times from brands.
Twitter has announced the addition of a GIF library to its platform, which will allow users to search by keyword or browse categories for the perfect GIF to include in a tweet or a direct message. Last year over 100 million GIFs were shared via Twitter, so the platform partnered with GIF search engines Giphy and Riffsy to make sending the animated images even easier. Twitter followed this announcement with another new feature: allowing users to record and share video in direct messages. These updates reflect the shift towards video and imagery in social media.
Snapchat is on a mission to reinvent mobile storytelling and is using the 2016 election to do it. The photo and video sharing app is making a foray into news coverage through its live story and Discover section to deliver campaign coverage to its 100 million loyal and active users. The experiential nature of the live story complements the explanatory journalism from the Discover feed.Comprehensive coverage includes behind-the-scenes exclusives and narrated content in Snapchat’s original political show, “Good Luck America”. With live stories still limited to just 10 seconds, Snapchat hopes the political coverage will spark interest and provide a level of understanding and knowledge to its users, who are mostly teens and millennials.
Instant Articles, a Facebook feature enabling publishers to deliver interactive content that loads up to 10 times faster than standard mobile articles, will be made available to all publishers starting April 12th. The feature debuted last May with nine publishing partners and has since expanded to include 20 more. Facebook considers media organizations an integral part of the platform and remains committed to providing customizable formats to publishers and a fast, interactive experience to users. Instant Articles always load quickly, no matter where in the world Facebook users are.