ICYMI: Pinterest Best Practices, Facebook Q1 Earnings, The Evolving Consumer-Brand Relationship
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On highly visual platforms like Pinterest, it is essential that advertisers employ attention-grabbing creative to break through the clutter and engage consumers. The human brain can process an image in as little as 13 milliseconds, so aesthetics are crucial. Striking the right chord with Promoted Pins can be a challenge, so we at Adaptly created a best practices checklist for brands to reference when developing creative.
2016 has been a good year for Facebook so far. The social platform reports impressive Q1 numbers, including a 15% increase in monthly active users and a 57% year-over-year increase in advertising revenue. Mobile continues to dominate, with 1.51 billion of Facebook’s total users accessing the platform via mobile and mobile revenue accounting for 82% of all ad sales. Looking forward, Facebook has its sights set on virtual reality and chatbot development for its Messenger platform. Video, especially live video, will continue to be a priority, as users are reportedly watching triple the video content as they did last year.
In a Q&A with BizReport, Adaptly president Sean O’Neal gave his take on the future of social advertising and the potential for closer brand-consumer relationships. Social media platforms have transcended just sharing updates with friends and family, and consumers have begun increasingly engaging with brands. The rise of visual search, video publishing, live events, virtual reality and commerce on social platforms has paved the way for advertising. Messaging apps are already facilitating financial transactions and customer service interactions and making one-on-one brand-consumer conversations scalable. As more businesses develop a presence on messaging platforms, O’Neal predicts the emergence of a new ecosystem where everything is accessible through a messenger conversation.
A curated feed of trending topics will soon be available to Pinterest users in the UK, France, Germany, Brazil, and Japan. The feed, called ‘Featured Collections’, will be updated daily by Pinterest editors, local brands, celebrities, and influencers to provide a place for users to discover new and trending Pins, Boards, and Pinners. This update targeted towards the international community reflects Pinterest’s recent global growth and focus on expansion. In fact, Pinterest states that the majority of Pinners are already located outside the United States, and the company believes that the next 100 million Pinners will be international as well.