ICYMI: Adaptly’s New Q&A Series, “Platform Views”
This week: Adaptly kicks off a new Q&A series with an interview with Pinterest and shares tips on how food brands can reach consumers this summer through paid social, Facebook extends its click to Messenger feature to Instagram.
Navigating the world of walled gardens can be difficult for advertisers, especially as the space continues to evolve. To keep our blog readers abreast of the latest initiatives for each platform, Adaptly has launched a Q&A series called “Platform Views”. Each edition will focus on a different platform or aspect of social advertising. We kicked things off with Pinterest’s Head of Marketing Partners, Michael Akkerman, discussing the future of search on Pinterest. Check out the interview for insight into the platform’s new Lens product, a look at recent Pinner activity, and tips around running Promoted Pin campaigns.
Memorial Day Weekend unofficially kicked off the summer food season, with millions of Americans celebrating the holiday with barbecues and cookouts. In fact, 7 million hot dogs are consumed between Memorial Day and Labor Day, aka 818 dogs per second. With consumers frequently on-the-go over the summer months, social advertising on mobile is a sure-fire way for CPG and QSR brands to reach their target audiences. Adaptly’s Partner Manager Catalina Boneo shares nine tips to help food brands make the most of Facebook, Instagram, Snapchat, Pinterest, and Twitter this summer.
Facebook’s click to Messenger ad format is now available to advertisers on Instagram. The click to Messenger feature lets consumers start conversations with brands right in Facebook’s messaging app. Making this feature available through Instagram as well as Facebook will bring brands even closer to their customers. Facebook reports that over 2 billion messages are sent between people and business on Messenger every month, and we can only expect that number to increase with click to Messenger also available on Instagram.