Winter Olympics 2018: Go for Gold With Social Advertising
The 2014 Winter Olympics in Sochi, Russia were dubbed “The Viral Games” after NBC live-streamed every Olympic event for the first time ever. Today, livestreaming and constant coverage is the norm: Over 100 million users accessed digital coverage of the 2016 Summer Olympic Games in Rio de Janeiro, and NBC expects the number of digital viewers to climb even higher this winter. The Winter Olympics return in February 2018 from Pyeongchang, South Korea.
Whether your brand is an official sponsor, advertising on TV between events, or focusing solely on digital, social advertising is a great way to get involved in the Olympics conversation this year. Download below to read Adaptly’s top 7 tips for a gold media social strategy.