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Crush the Competition this Super Bowl with Social Media Advertising

On February 5th, 2017 over 110 million Americans are expected to tune in to the ultimate TV showdown: the Super Bowl. Who’s competing? The world’s biggest brands. Yes, there will also be a football game, but 26% of young Americans say that Super Bowl ads are the best part of the game.

The Super Bowl is the biggest advertising day of the year, and with a 30-second TV spot costing upwards of $5 million, or $166k per second, brands are increasingly taking their campaigns digital. 50% of Super Bowl commercials in 2015 included hashtags to extend the conversation on social. There were 54.7 million social media engagements about Super Bowl ads in 2016, proving that social media has become the new “water cooler” where viewers go to discuss the event. Whether brands complement their TV spots with campaigns on Facebook, Instagram, Twitter, Pinterest, and now Snapchat, or go social-only, running social ads is the biggest key to the game.

160 million impressions for Gatorade’s Snapchat filter in 2015

162k tweets per minute following the halftime show

44% more social media engagements about ads YoY in 2016

Advertisers need to have a winning strategy in place to emerge victorious on game day, and Adaptly has a few sure-fire plays that will guarantee a ‘W’. Download our strategy guide for recommendations around timing, messaging, bidding, and targeting as well as platform-specific insights for Pinterest, Facebook, Instagram, Snapchat and Twitter.