Not Your Everyday Strategy: Social Advertising Tips for CPG Brands
In 2016, consumer packaged goods (CPG) and consumer products advertisers in the US are spending $5.97 billion on digital marketing, an 18.2% year-over-year increase. Brands are intentionally focusing more than 60% of digital spend on mobile devices: according to comScore, mobile accounts for nearly 2 out of 3 minutes people spend consuming digital media.
As CPG and consumer products brands are improving their ability to harness data about consumer preferences, they are increasingly relying on social media platforms to reach consumers at various stages of the purchase funnel (e.g., influence decision-making in-store). Market research company IRI reports that 76% of CPG shopping trips start online, and many consumers continue researching products and comparing prices on smartphones while in the shopping aisles.
And with nearly 80% of social media time spent on mobile devices, mobile is a key aspect of social advertising that enables brands to keep their products top-of-mind and complement visual storytelling efforts on TV.
Download our full whitepaper to gain key insights into social media advertising for CPG brands, including:
- Strategies to evolve with audience fragmentation across channels
- How to adapt to rapidly changing shopper behavior
- Tips to take advantage of digital video’s reach and extensive targeting capabilities
Located in EMEA or APAC? Contact us for a region-specific version of the CPG Social Advertising Guide.