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Black Friday to Cyber Monday: Social Ad Strategies for Thanksgiving Weekend

The biggest shopping event of the year occurs for 5 days in November, encompassing Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. More than 154 million Americans made purchases during Thanksgiving week in 2016, spending a total of $12.8 billion. Those numbers rose again in 2017 and continue to grow this year.

Traditionally associated with long lines and crazy in-store sales, Thanksgiving and Black Friday have become online shopping days in recent years. Shoppers spent $1.9 billion online in 2016, as dozens of top retailers opted to close their doors in favor of family time for customers and employees. But even as Thanksgiving and Black Friday sales grow online, Cyber Monday reigns supreme as the single biggest ecommerce event of the year, drawing in $3.45 billion.

To make the most of this marathon spending weekend, brands need to plan their advertising campaigns well in advance. Download below to read Adaptly’s Thanksgiving weekend strategy guide complete with 10 recommendations to help you reach target audiences and stand out from the holiday season noise this year.