Class Is in Session: Social Advertising Insights for Back-to-School Season
The Back-to-School shopping season constitutes a $75 billion industry for retailers in the US, second only to the winter holidays. Between K-12 and college students, the average household spends $674 to equip themselves for the new school year.
The traditional school shopping experience has evolved beyond browsing store aisles: 61% of consumers will research products via social and digital channels before making an in-store purchase. The top reason Back-to-School shoppers use social media is to find out about promotions, so purchase intent on social is particularly high.
Star pupil stats:
10.5x more Back-to-School Facebook conversations happen on mobile than desktop
64% of shoppers will access a retailer’s website via smartphone
30 million Back-to-School searches on Pinterest in 2016
Download Adaptly’s social advertising recommendations for an A+ Back-to-School strategy.