/ Holidays

The Ultimate Holiday Guide to Social Advertising

The holiday season can seem far from the most wonderful time of year for retail marketers. Success can feel as elusive as finding the perfect gift for the pickiest person on your shopping list.

The pressure around holiday marketing is for good reason: sales during November and December can comprise as much as 20 to 40% of a retailer’s yearly sales. In 2015, holiday sales rose 3% year-over-year to $626.1 billion. To put this spend into perspective: back-to-school trailed far behind at $68 billion and Mother’s Day at $21.2 billion.

Holiday conversations start early and there’s a huge spike in interest for holiday planning once Halloween is over. With consumers facing brand messages and ads from all different directions, it takes careful planning and strategizing to execute campaigns that will break through the clutter.

Download Adaptly’s strategy guide to holiday marketing for:

  • A holiday season timeline
  • Recommendations around messaging, creative, spend, targeting, and device
  • Platform-specific tips for advertising on Snapchat, Facebook, Instagram, Pinterest, and Twitter

Located in EMEA or APAC? Contact us for a region-specific version of the Holiday Strategy Guide.