How to Boost Ad Performance Across Facebook, Instagram, and Audience Network
Facebook boasts more than 1.71 billion monthly active users. Among the many users are 3 million businesses advertising on the platform. Considering that 98 of Facebook’s top 100 advertisers also advertise on Facebook-owned Instagram, which has 500 million users, Facebook is expected to account for 26% of total digital display ad revenues in 2016.
While Facebook is about personal discovery and one-to-one relationships with friends and family, Instagram is geared towards visual inspiration and interests. Businesses have always been important to the Instagram community, which now has more than 200,000 advertisers.
The third prong of Facebook’s platform success is the Audience Network, a collection of mobile apps where advertisers can extend the targeting and measurement capabilities available on Facebook. The number of apps joining the mobile ad network increased tenfold year-over-year in 2016, and the apps running on Audience Network account for 6% of the total time spent on mobile. And since one in every five minutes on mobile is spent on either Facebook or Instagram (more than the next top 10 platforms combined), Facebook-related activity accounts for a significant chunk of all mobile device usage.
Download our full whitepaper to gain key insights on Placement Optimization, including:
– Leveraging Facebook’s targeting and measurement capabilities
– Maximizing creative resources
– Learnings from TV Land’s Brand Effect study to drive awareness for a new show