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Long-Form Video: The New Way to Drive Engagement in the Facebook News Feed

The way people consume video is changing and there are billions of video views on Facebook each day. Along with Refinery29, we studied the impact of marketers using preview trailers and subtitles to drive views and engagement with longer-form video content in Facebook’s News Feed.

Check out our research findings in the infographic below.

Adaptly Refinery29 Long-Form Video Study