Money Matters on Social Media: How Financial Services Brands Can Engage Customers with Paid Social
The financial services industry will be the third-largest contributor to digital advertising spend in 2016. $8.16 billion will mark a 13.5% year-over-year increase, according to eMarketer predictions. As digital advertising dollars are increasingly being dedicated to social, a global survey of banking and insurance decision-makers revealed that social media will account for 68% of digital marketing campaigns in the US.
Financial services advertisers are using social media channels to acquire customers, boost customer relationships, and upsell premium services. Platforms like Facebook, Instagram, Twitter, Pinterest, and Snapchat enable financial institutions to join consumers’ conversations in relevant, innovative ways.
Download our whitepaper for strategies on using paid social to achieve full-funnel marketing objectives. Learn how to:
– Build brand awareness by driving reach and frequency of target audiences
– Drive engagement around turnkey events through a case study with a long-term Adaptly financial services client
– Personalize dialogue with customers to foster engagement and loyalty