/ Awards Season

Red Carpet-Ready Social Advertising Insights for Awards Season

Two of the entertainment industry’s biggest nights are in February: the Grammys on the 12th and the Academy Awards, or “Oscars”, on the 26th. Last year’s Oscars will go down in history as the year Leonardo DiCaprio finally won best actor, a moment that generated more than 440,000 tweets per minute.

The 2016 Oscars and Grammys drew a combined audience of over 58 million, but total TV viewership dropped as more would-be viewers became cord-cutters. Social media engagement, however, increased year-over-year, indicating that fans consumed awards season content from sources other than TV. The Oscars generated 3.9 billion Twitter impressions and 67 million Facebook interactions, up 5 and 15%, respectively. 

Award-winning stats:

14% more Facebook users interacted with Oscars-related content in 2016

5.9 million people livestreamed the 2015 Grammys

$2.1 billion for a 30-second TV ad during the Oscars  

With more of the videos and conversations buzzing on social media, learn how your brand can take home the award for best social advertising campaign by downloading Adaptly’s Awards Season strategy guide.