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8 Social Advertising Strategies for Super Bowl 2018

The Super Bowl, the year’s most highly-anticipated event, will dominate our TVs on February 4, 2018. Last year’s showdown between the New England Patriots and the Atlanta Falcons made history as the first Super Bowl game to go into overtime. And according to Nielsen Social Content Ratings, the game was the most talked about television program ever. Over 48 million people discussed the Super Bowl on Twitter and Facebook, with social activity peaking at 10:30 pm, when the internet erupted as the Patriots came back from a 25-point deficit to win the game.

While the game goes down on the big screen, users are discussing the action on mobile and engaging with video content on social media. Of Facebook’s 240 million gametime interactions, 90% took place on mobile. Even the NFL has admitted that the way people consume media is changing, and has started posting more to channels like Snapchat and Facebook.

Here are 8 recommendations to help you maximize the impact of your Super Bowl LII campaign, complement your TV ad spot on social, or better yet: skip the $5 million price tag altogether and find out how far that money will get you with social advertising instead.

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