Infographic: Inside the Modern Wedding, Where 82% of Couples Create a Custom Hashtag

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Late spring is in bloom across the country, bringing with it the unofficial kickoff to wedding season—but if you’ve logged on to Instagram any time in the past several weeks and been deluged with pictures of smiling brides and grooms, we probably didn’t need to tell you that.

Social media is becoming an increasingly important part of the wedding experience for couples, their families and guests alike, and social marketing companies like Adaptly are helping brands get in on the action.

“Paid social gives advertisers the unique opportunity to drive users through the entire purchase funnel—from before “the one” even puts a ring on it to when the couple walks down the aisle with a special hashtag for the big day,” said Adaptly vp of marketing Montse Guasch.

Check out the infographic for more insights on how to reach this spend-happy audience.

The original article can be found on Adweek.