ICYMI: Frito-Lay Drives In-Store Sales with Instagram Ads, MTV Launching Snapchat Shows, Social Media Tips for Halloween
This week: Adaptly client Frito-Lay drives in-store sales through ads on Instagram, 7 spooktacular tips for brands to reach Halloween shoppers with paid social, MTV creating original shows for Snapchat Discover.
Instagram proved to be an efficient channel for driving in-store sales for Adaptly client Frito-Lay, which promoted its national Lay’s Flavor Swap campaign on the platform. Adaptly and agency OMD helped Lay’s create a series of video ads that pitted chip flavors against each other in order to raise awareness of Lay’s new chip flavors and boost sales. The videos ran across both Instagram and Facebook in order to reach a wider audience and drive greater impact for sales. In-store sales is an important KPI for CPG brands, and according to a Datalogix study, Instagram has been shown to drive a median 1.8% lift in in-store sales.
It’s officially Pumpkin Spice-everything season which means that Halloween is just around the corner! With 64% of Americans participating in the festivities, social media campaigns are a hauntingly good way for brands to reach Halloween shoppers. The average person spent $74 on Halloween last year, on everything from candy and costumes to food and party supplies. Pinners get especially excited about the holiday: over 27 million of them have already Pinned about Halloween. Check out Adaptly’s strategy guide for 7 spooktacular tips for brands looking to get in the holiday spirit.
Snapchat is gearing up to give TV a run for its money by adding three new shows from MTV to its international Discover channel. The video series will consist of eight to 10 episodes running three to five minutes in length and will appear in the first tile of the Discover channel. MTV joins publishers like NBCUniversal and Bleacher Report that also air original content in Discover, which Snapchat is hoping to turn into a premier destination for original video series.