How It Works
Technology
Our proprietary technology delivers multi-platform campaign optimization and real-time insights with workflow efficiencies that are unique to Adaptly.

Expertise
Strategy and media teams are partner-certified and share 8+ years of data-driven insights with our clients.
Access
An inaugural member of Ads API programs, we give clients first-mover advantage through the latest offerings from today’s most relevant social channels.
Our Clients
We help our customers navigate the increasingly complex social media ecosystem and provide them with solutions to optimize large-scale advertising campaigns.












Our Vision
We believe digital platforms like Facebook, Instagram, Pinterest, Snapchat and Twitter are better for both consumers and advertisers. These channels offer native advertising formats with extensive targeting capabilities based on personal profile data instead of inaccurate cookies.
Walled Gardens
While digital platforms are often considered “walled gardens” since they’re technologically independent and have led to fragmented interactions between consumers and companies, they eliminate issues associated with traditional media - accountability, attribution, and scale across devices. And in the end, they deliver against any marketing objective.
Opportunity
Brands now have the opportunity to deliver more value through ads that are relevant to consumer identities and social contexts. This builds better connections between advertisers and their target audience, and success for client advertisers leads to our success at Adaptly.
Current Openings
Our Offices
With offices spanning four time zones across the globe, we provide dedicated client support at a local level.
New York
386 Park Ave South
Floor 17
New York, NY 10016
London
20 Midtown
20 Procter Street
London, WC1V 6NX
Chicago
500 W Madison Street
Chicago, IL 60661
Los Angeles
1411 5th Street
Suite 405
Santa Monica, CA 90401
San Francisco
981 Mission Street
San Francisco, CA 94103
Detroit
1449 Woodward Avenue
Detroit, MI 48226
Our Leadership Team
Collectively, our global leaders have a plethora of insights from decades of experience working at brands, agencies, and marketing vendors.

Angie More
SVP, Revenue West
Angie has more than 20 years experience in advertising and technology sales and strategy. Before joining Adaptly, she honed her digital expertise at Yieldmo, a premium mobile advertising provider, and Rocket Fuel, where she built advertising solutions for Fortune 500 brands. Angie’s experience spans mobile, social, SaaS solutions, display advertising, email, search, lead generation, advergaming, sponsorships, and customized programs for clients across all verticals. In her spare time, Angie enjoys horseback riding.

Anne Hoffer
SVP, Revenue Midwest
Anne has been an entrepreneur at heart since she opened a bar on her college campus. She wove her career through some of the world’s best training grounds, such as Viacom, ESPN, Apple, and Snapchat. She has led a successful exit for a startup, crafted multi-million dollar partnerships, developed an entire brand from scratch (espnW), and built successful sales teams and cultures along the way. Anne is a marathon-runner and an advocate for personal growth, continually finding problems to solve and creative ways to engage others in the process.

Bogdan Sabac
VP of Engineering
Bogdan leads Adaptly’s exceptional engineering team in building and scaling our next generation of world-class ad automation software. He has extensive experience in driving disruptive and innovative solutions across start-ups, high growth and turn-around enterprises. He appreciates good food, engaging conversations and the pleasure of finding things out.

Danielle Shamos
VP of Revenue
Danielle brings years of digital strategy and management experience across social and search. She enjoys immersing herself in new technology in this fast and ever changing industry. Outside of the office she enjoys traveling to new and undiscovered places as well exploring the nooks of L.A. and crossing restaurants off of Jonathan Gold’s L.A. 101 list. She’s also an avid fitness enthusiast and has recently started designing jewelry.

Jordan Rost
VP, Marketing & Research
Jordan Rost is the Vice President of Marketing & Research at Adaptly, where he’s responsible for growing the company’s brand and business with clients and partners. He previously led marketing and insights teams at Nielsen and Google.

Justin Weigold
SVP, Revenue East
Justin is a digital marketing leader with a passion for helping companies maximize their business and brand-building opportunities in the mobile age. He joins Adaptly after working for two of our most valued partners – Facebook and Twitter – where he helped build their Health and CPG businesses. Prior to that, Justin worked on the client side for some of the world’s most well-known lifestyle and consumer brands. When not in the office, you’ll find him on the sidelines at one of his kid’s sports games, traveling, or hunting the next great New England IPA.

Kristen Donnino
SVP of Product

Kyle Benedetti
VP of Partnerships
As VP of Partnerships, Kyle leads Adaptly’s platform relationships to help maximize overall client success, revenue growth, and partner alignment. He brings over 12 years of digital, social media, mobile, and performance advertising experience to Adaptly. Kyle has worked at some of the largest platforms in the world, with stops at both Yahoo! and Facebook. He has also built sales and business development teams from the ground up at other social media startups. Outside of the office, you can find Kyle on the golf course, volleyball court, or rooting for a New England sports team.

Lisa Cucinotta
VP of Accounts
Lisa has more than a decade of experience at agencies and nearly 15 years focused on branding and performance-based media as well as cross-platform creative strategy. Lisa graduated from college with a BFA in Fashion Design and fell in love with digital media after starting her own fashion website and becoming what would now be considered an influencer. A (hopefully still fashionable) mom of two, she has traded blogging about fashion to writing about the challenges of parenting, which she refuses to call “mommy blogging.”

Matt Burgoon
SVP, Operations
Matt has been in the world of digital media operations for over 15 years, working for various startups, small orgs, and massive media conglomerates. His interests include workflow, processes, and back-up plans. He’s been a record collector for 20+ years and very excited to pass down his collection to his two boys, who he’s raising as proud Cleveland Sports fans. Go Cavs!

Matt DePeola
Chief Financial Officer
Matt comes from a mixed background in finance, astrophysics, and male modeling. He arrived at Adaptly from Google, where he spent a little too much time in the micro-kitchens. While there, he worked on the integration of Invite Media into the DoubleClick stack. Away from the office, Matt works on his patience and parenting skills as well as male modeling.

Nikhil Sethi
Co-Founder & CEO
Nikhil is a builder, gamer, and animal lover. Nikhil has been honored by Forbes and included on their “30 Under 30: The Brightest Minds Rocking The Marketing World” list as well as AdAge’s “40 Under 40” which honors the innovative, young marketing leaders who have made their mark in the client, agency and media worlds.

Rob Kabrovski
VP, Accounts EMEA
Rob is passionate about the digital space, to understand the channel mix and how the various parts of it work together. With over 6 years’ experience in the industry, he has worked across a variety of disciplines including Affiliate, Display and Paid Social, and is constantly challenging the norms to drive innovation across this space. In his spare time, you will usually find Rob in the gym, playing football, watching his favourite team (the mighty Manchester United) or attempting to succeed at golf.
Our Story
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Accepted into DreamIt Ventures’s three-month accelerator program
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Opened NYC headquarters in “Silicon Alley,” Manhattan’s Flatiron District
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Received Series A funding
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Expanded into EMEA with a London office
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Ranked in Business Insider’s Silicon Alley 100 list
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Designated a member of Facebook’s selective Marketing Partner program
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Named “One to Watch” by Time Inc.
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Awarded Series B funding from First Round Capital, Time Warner, and Valhalla Partners
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Set up an office in Los Angeles
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Joined Twitter’s new Marketing Platform Partner program
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Co-founder Nikhil Sethi honored in Ad Age’s 40 Under 40 list
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Established exclusive partnership with messaging app Kik
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Co-founders Nikhil Sethi and Garrett Ullom inducted into the Forbes 30 Under 30 list for the second consecutive year
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First alpha member in Pinterest’s program for Marketing Developer Partners
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Selected for early Instagram Ads API access
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Opened an office in San Francisco
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Became an initial Snapchat Partner