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Focused on client success, we position marketers at the cutting edge of paid social through access to the latest platform offerings, personalized marketing expertise, and trusted technology.

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How It Works

Technology

Our proprietary technology delivers multi-platform campaign optimization and real-time insights with workflow efficiencies that are unique to Adaptly.

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Expertise

Strategy and media teams are partner-certified and share 8+ years of data-driven insights with our clients.

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Access

An inaugural member of Ads API programs, we give clients first-mover advantage through the latest offerings from today’s most relevant social channels.

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Our Clients

We help our customers navigate the increasingly complex social media ecosystem and provide them with solutions to optimize large-scale advertising campaigns.

Our Vision

We believe digital platforms like Facebook, Instagram, Pinterest, Snapchat and Twitter are better for both consumers and advertisers. These channels offer native advertising formats with extensive targeting capabilities based on personal profile data instead of inaccurate cookies.

Walled Gardens

While digital platforms are often considered “walled gardens” since they’re technologically independent and have led to fragmented interactions between consumers and companies, they eliminate issues associated with traditional media - accountability, attribution, and scale across devices. And in the end, they deliver against any marketing objective.

Opportunity

Brands now have the opportunity to deliver more value through ads that are relevant to consumer identities and social contexts. This builds better connections between advertisers and their target audience, and success for client advertisers leads to our success at Adaptly.

Current Openings

Our Offices

With offices spanning four time zones across the globe, we provide dedicated client support at a local level.

New York

386 Park Ave S, Floor 17
New York, New York, 10016

London

2nd Floor
68/69 St. Martins Lane
London, WC2N 4JS

Chicago

747 N LaSalle St.
Suite 500
Chicago, IL, 60654

Los Angeles

1411 5th Street, Suite 405
Santa Monica, CA, 90401

San Francisco

981 Mission St,
San Francisco, CA 94103

Detroit

1449 Woodward Ave.
Detroit, MI 48226

Our Leadership Team

Collectively, our global leaders have a plethora of insights from decades of experience working at brands, agencies, and marketing vendors.

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Angie More

SVP of Revenue

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Angie has more than 20 years experience in advertising and technology sales and strategy. Before joining Adaptly, she honed her digital expertise at Yieldmo, a premium mobile advertising provider, and Rocket Fuel, where she built advertising solutions for Fortune 500 brands. Angie’s experience spans mobile, social, SaaS solutions, display advertising, email, search, lead generation, advergaming, sponsorships, and customized programs for clients across all verticals. In her spare time, Angie enjoys horseback riding.

Annaliese Peterson

VP of Accounts

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Annaliese comes to Adaptly after 15 years of agency experience, which has made her an expert in client services. In her past life she oversaw all digital media investment, helped develop cross-team work flows, and was integral in many platform migrations. Representing Adaptly from Detroit, Annaliese is excited to bring her knowledge and expertise to the social advertising ecosystem. When she’s not focusing on clients, you can either find her in her kayak or searching for new adventures.

Anne Hoffer

SVP Midwest

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Anne has been an entrepreneur at heart since she opened a bar on her college campus. She wove her career through some of the world’s best training grounds, such as Viacom, ESPN, Apple, and Snapchat. She has led a successful exit for a startup, crafted multi-million dollar partnerships, developed an entire brand from scratch (espnW), and built successful sales teams and cultures along the way. Anne is a marathon-runner and an advocate for personal growth, continually finding problems to solve and creative ways to engage others in the process.

Bogdan Sabac

VP of Engineering

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Bogdan leads Adaptly’s exceptional engineering team in building and scaling our next generation of world-class ad automation software. He has extensive experience in driving disruptive and innovative solutions across start-ups, high growth and turn-around enterprises. He appreciates good food, engaging conversations and the pleasure of finding things out.

Danielle Shamos

VP of Revenue

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Danielle brings years of digital strategy and management experience across social and search. She enjoys immersing herself in new technology in this fast and ever changing industry. Outside of the office she enjoys traveling to new and undiscovered places as well exploring the nooks of L.A. and crossing restaurants off of Jonathan Gold’s L.A. 101 list. She’s also an avid fitness enthusiast and has recently started designing jewelry.

Garrett Ullom

Co-Founder & CTO

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Garrett designs strategy that weaves through business, technology, and company culture. He has been fusing together innovative approaches for years and is fixed on helping Adaptly achieve its true potential. A champion chess player, Garrett remains undefeated in the Adaptly office. But he is still up-and-coming in company bowling.

Justin Weigold

SVP East

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Justin is a digital marketing leader with a passion for helping companies maximize their business and brand-building opportunities in the mobile age. He joins Adaptly after working for two of our most valued partners – Facebook and Twitter – where he helped build their Health and CPG businesses. Prior to that, Justin worked on the client side for some of the world’s most well-known lifestyle and consumer brands. When not in the office, you’ll find him on the sidelines at one of his kid’s sports games, traveling, or hunting the next great New England IPA.

Kristen Donnino

SVP of Product

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Kristen oversees all aspects of the product lifecycle and user experience; she works closely with our strategic partners, including Snapchat, Pinterest, Facebook, and Twitter. Over the past 5+ years at Adaptly, Kristen has been deeply involved in establishing the product vision and launching new integrations, products, and features in-market. She lives in Manhattan and when not chasing her toddler around, she enjoys fitness of all varieties, photography, and travel.
Kyle Benedetti

VP of Partnerships

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As VP of Partnerships, Kyle leads Adaptly’s platform relationships to help maximize overall client success, revenue growth, and partner alignment. He brings over 12 years of digital, social media, mobile, and performance advertising experience to Adaptly. Kyle has worked at some of the largest platforms in the world, with stops at both Yahoo! and Facebook. He has also built sales and business development teams from the ground up at other social media startups. Outside of the office, you can find Kyle on the golf course, volleyball court, or rooting for a New England sports team.

Lisa Cucinotta

VP of Accounts

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Lisa has more than a decade of experience at agencies and nearly 15 years focused on branding and performance-based media as well as cross-platform creative strategy. Lisa graduated from college with a BFA in Fashion Design and fell in love with digital media after starting her own fashion website and becoming what would now be considered an influencer. A (hopefully still fashionable) mom of two, she has traded blogging about fashion to writing about the challenges of parenting, which she refuses to call “mommy blogging.”

Matt Burgoon

SVP of Media Operations

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Matt has been in the world of digital media operations for over 15 years, working for various startups, small orgs, and massive media conglomerates. His interests include workflow, processes, and back-up plans. He’s been a record collector for 20+ years and very excited to pass down his collection to his two boys, who he’s raising as proud Cleveland Sports fans. Go Cavs!

Matt DePeola

Chief Financial Officer

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Matt comes from a mixed background in finance, astrophysics, and male modeling. He arrived at Adaptly from Google, where he spent a little too much time in the micro-kitchens. While there, he worked on the integration of Invite Media into the DoubleClick stack. Away from the office, Matt works on his patience and parenting skills as well as male modeling.

Montse Guasch

VP of Marketing

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Montse is a self confessed digital industry addict, having worked in digital advertising for more than 10 years across both Europe and the USA. She is an avid follower of digital trends, helping brands to integrate new ways of advertising into their daily strategies.

Nikhil Sethi

Co-Founder & CEO

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Nikhil is a builder, gamer, and animal lover. Nikhil has been honored by Forbes and included on their “30 Under 30: The Brightest Minds Rocking The Marketing World” list as well as AdAge’s “40 Under 40” which honors the innovative, young marketing leaders who have made their mark in the client, agency and media worlds.

Rob Kabrovski

VP of Accounts

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Rob is passionate about the digital space, to understand the channel mix and how the various parts of it work together. With over 6 years’ experience in the industry, he has worked across a variety of disciplines including Affiliate, Display and Paid Social, and is constantly challenging the norms to drive innovation across this space. In his spare time, you will usually find Rob in the gym, playing football, watching his favourite team (the mighty Manchester United) or attempting to succeed at golf.

Sean O’Neal

President

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Sean lives at the intersection of marketing and business development. He is obsessed with fast-growing technology companies and addicted to the thrill of start-ups. His reading list spans history, business strategy, eastern philosophy, and comic books, and he spends most of his weekends mixing jazz records with red wine.

Our Story

2010
  • Accepted into DreamIt Ventures’s three-month accelerator program

  • Opened NYC headquarters in “Silicon Alley,” Manhattan’s Flatiron District

2011
  • Received Series A funding

  • Expanded into EMEA with a London office

  • Ranked in Business Insider’s Silicon Alley 100 list

  • Designated a member of Facebook’s selective Marketing Partner program

2012
  • Named “One to Watch” by Time Inc.

  • Awarded Series B funding from First Round Capital, Time Warner, and Valhalla Partners

  • Set up an office in Los Angeles

2013
  • Joined Twitter’s new Marketing Platform Partner program

  • Co-founder Nikhil Sethi honored in Ad Age’s 40 Under 40 list

2014
  • Established exclusive partnership with messaging app Kik

  • Co-founders Nikhil Sethi and Garrett Ullom inducted into the Forbes 30 Under 30 list for the second consecutive year

  • First alpha member in Pinterest’s program for Marketing Developer Partners

2015
  • Selected for early Instagram Ads API access

  • Opened an office in San Francisco.

2016
  • Became an initial Snapchat Partner

2010

Accepted into DreamIt Ventures’s three-month accelerator program

2010

Opened NYC headquarters in “Silicon Alley,” Manhattan’s Flatiron District

2011

Received Series A funding

2011

Expanded into EMEA with a London office

2011

Ranked in Business Insider’s Silicon Alley 100 list

2011

Designated a member of Facebook’s selective Marketing Partner program

2012

Named “One to Watch” by Time Inc.

2012

Awarded Series B funding from First Round Capital, Time Warner, and Valhalla Partners

2012

Set up an office in Los Angeles

2013

Joined Twitter’s new Marketing Platform Partner program

2013

Co-founder Nikhil Sethi honored in Ad Age’s 40 Under 40 list

2014

Established exclusive partnership with messaging app Kik

2014

Co-founders Nikhil Sethi and Garrett Ullom inducted into the Forbes 30 Under 30 list for the second consecutive year

2014

First alpha member in Pinterest’s program for Marketing Developer Partners

2015

Selected for early Instagram Ads API access

2015

Opened an office in San Francisco.

2016

Became an initial Snapchat Partner