A Cheat Sheet To Help You Match Facebook and Twitter Audience Targeting

Reading Time: 1 Minute

Each platform — Facebook, Twitter, LinkedIn, etc — has their own way of doing things. The way you promote your brand on Instagram is different than Pinterest or Snapchat or Vine.

The challenge is great, but so is the opportunity: This new breed of autonomous marketing platforms is creating unique experiences where both brands and consumers have an opportunity to invent, create, and connect. And the ability to be more relevant through identity and social context combined with native advertising formats delivers more value to both consumers and advertisers.

A strategy that harnesses the uniqueness of each environment to achieve true potential for brands is likely to generate the greatest success. Yet just because there is no such thing as a one-size-fits-all strategy, it’s still important for each platform to work together in relevant ways to ensure interoperability and scale.

To help you do this, we’ve compiled a cheat sheet that will help you understand which targeting types on Facebook are similar on Twitter, and vice versa.


We hope this targeting overview might be useful for you. We continue to learn lots about what’s best for all the different platforms, and we’ll be happy to continue sharing templates and guides.

Is there anything we can add to this resource to make it more useful for you? What has your experience been with matching your Facebook and Twitter audience targeting? As always, if you have any feedback or questions feel free to email us at [email protected]