trivago Drives Snap Ads Completions and Swipes Around Nasdaq Debut
German company trivago’s search and price comparison platform enables travelers to evaluate 1.3 million hotels in over 190 countries from their desktop, smartphone, or tablet. The company aimed to drive awareness of its initial public offering amongst a young, financially-savvy audience when it listed on the Nasdaq stock exchange in December 2016.
Adaptly, a Snapchat Ads Partner, used Snap Lifestyle Categories to target ads to various audiences: users interested in travel, business and political news watchers, bookworms, techies, and more.
trivago had short- and long-form versions of campaign creative. By swiping up on the Top Snap, Snapchatters could access a nearly minute-long video in which the trivago team rang the Nasdaq Opening Bell and celebrated their IPO in Times Square. Adaptly tapped into the Snapchat technology integration to optimize towards the top-performing ad creative on a daily basis and drive efficiencies.