KFC Packs More into Awareness Campaign with Cross-Platform Ads
To celebrate the launch of Riceboxes and continue the “Pack More into Lunch” ad campaign, KFC partnered with fashion designer Katie Eary in September 2015. As part of the lunch break challenge, Ms. Eary whipped up a new collection in under an hour during London Fashion Week and drove people to take nearly two million actions.
KFC reached more than 10 million consumers across Facebook and Twitter in just 2.5 weeks, inspiring many to pack more into a typical one-hour lunch break. Overall, Adaptly and agency Blue 449 surpassed expectations across channels, beating CPM goals.
“By partnering with Adaptly and Blue 449, we were able to drive efficient costs across Facebook, Instagram, and Twitter while inspiring people to pack more into their lunch break.”
— Jenny Packwood, Head of Digital, PR & Brand Communications at KFC