ICYMI: Advertising Week Trends, Instagram Milestones, & More
This week: Adaptly’s list of 7 Advertising Week trends, Instagram hits the 2 million monthly advertisers milestone, ways entertainment brands can use personalization in paid social, and how to plan a successful Halloween social advertising campaign.
This past week was Advertising Week in New York, which Adaptly kicked off by participating in a panel hosted by our client Nasdaq. Our co-founder and CEO Nikhil Sethi chatted with industry leaders about search, social, and everything in between. Beyond Nik’s panel, the Adaptly team was lucky enough to attend several interesting sessions, hosted by brands, platforms, and celebrities alike. Check out our Advertising Week recap to read up on the 7 top trends that emerged from the week’s sessions.
2017 has been a year of milestones for Instagram. There are now two million advertisers on the platform, up one million since March. One of the keys to Instagram’s success is mobile video, which is up 80% year-over-year. Formats like Instagram Stories and Live have contributed to the production of 4x more videos on the platform each day. Ask Adaptly how your brand can find success advertising on Instagram.
Since social media is a medium where users can curate their profiles and feeds based on their interests, users expect personalization everywhere – including advertising. 75% of consumers are more likely to buy from a brand that recognizes them by name, recommends options based on past purchases, or knows their purchase history, yet 80% of marketers fail to supply any level of personalization. Entertainment brands in particular have a plethora of opportunities to add personalization to their social campaigns. Read up on the 7 ways Adaptly VP Danielle Shamos says entertainment brands can up their personalization game.
Now that it is officially fall, advertisers have their sights set on Halloween. A well-established event in the US, Halloween has grown in popularity in the UK in recent years as well. Adaptly VP of Accounts Rob Kabrovski has tips for how UK brands can reach customers on social media, join the Halloween conversation, and make people buy. Check out the post for some spooktacular tips and tricks ahead of this year’s festivities.