ICYMI: Adaptly Webinar Recording Available, 10 Predictions for Monetizing Live Video and More
This week: A recording of Adaptly’s webinar with Instagram and TV Land is available on our blog, ten predictions for how Facebook and Twitter will monetize live video, Twitter’s successful Thursday Night Football livestream, and Promoted Pin insights for fashion brands.
This week Adaptly hosted a webinar with Instagram and client TV Land about the benefits of extending ad creative across Facebook and Instagram in a practice called Placement Optimization. Adaptly’s Ruth Arber was joined by Instagram’s Jaideep Mukerji and TV Land’s Kristin Mirek to provide a holistic view of Placement Optimization from the marketing partner, platform, and brand perspectives. The session explored Facebook research into the advantages of Placement Optimization for advertisers and took a look at TV Land’s own successful cross-platform campaign. For those unable to attend the webinar, there is a recording of the session available on our blog.
Live video is one of the most powerful and fastest-growing mediums in 2016, and brands are eagerly awaiting a chance to get in on the action. Adaptly’s Chris Puga shares ten predictions for how social platforms like Facebook and Twitter will monetize the demand for live video. From TV-style commercials to pre- and post-roll ads, there is immense opportunity for social platforms to make room for brands in the next live video to go viral.
Last night marked the first Thursday Night Football game of the season to be livestreamed on Twitter. To the delight of cord cutters everywhere, the stream was a success, finally providing an alternative to cable for live sporting events. Anyone with an internet connection (Twitter user or not) can stream Thursday Night games through the app on a smartphone, computer, Amazon Fire TV, Apple TV or Xbox. The livestream also features curated tweets alongside the video to provide the full second screen experience Twitter users are accustomed to. With nine games left in its $10 million deal with the NFL, Twitter is poised to change the way football fans watch the game.
In the wake of New York Fashion Week, Pinterest has released a study on what makes a successful fashion Promoted Pin. With 8.3 million fashion Pins added to the platform every day, Fashion is one of Pinterest’s biggest categories. Pinners are twice as likely to follow fashion trends and 53% say that they use Pinterest to decide what clothing and accessories to buy. With such high levels of engagement, nailing fashion Promoted Pin creative is crucial. The blog post provides three helpful tips for retail brands to create successful fashion Pins.