ICYMI: Adaptly’s Rebrand Process, Instagram Business Profiles in Europe, and Twitter Promoted Stickers
This week: Adaptly’s Katrina Scott shares the creative process behind our recent website overhaul, Instagram launches Business Profiles in Europe, Sony Picture Entertainment tries Snapchat’s 360-video ad format, Pepsi is the exclusive launch partner for Twitter Promoted Stickers, and Pinterest introduces video ads.
There are many ways to justify a company rebrand, but at Adaptly, we narrowed it down to a few key areas. In her new blog post, Marketing Designer, Katrina Scott, talks about the creative process behind our recent website overhaul and share some behind-the-scene snippets. The new Adaptly branding embodies our people and all that we have to offer – it has real personality and a sense of fun, but also conceptual depth. We hope that you like it as much as we do.
Instagram continues to support the efforts of it 200,000 advertisers, launching the Business Profile feature across Europe as well as a new analytics tool and the ability to promote posts. Business Profiles enable companies to easily connect with customers through an integrated ‘connect’ button while the Insights feature offers information about followers and the performance of posts. Through the new Promote function, businesses can opt to turn well-performing posts into ads and reach new potential customers using Facebook’s targeting and measurement tools.
Sony Picture Entertainment has become the first company to try out Snapchat’s new 360-video ad format, as part of a global marketing push for the studio’s soon-to-be-launched thriller, ‘Don’t Breathe’. By swiping up, users gain access to the full 90-second 360-degree trailer where they are not only able to rotate their view, but also move forward. The immersive video ad first ran on Snapchat in the US last week and will resume ahead of the movie’s August 26 premiere. It will also be served to users in the U.K. and Australia.
PepsiCo has been announced as the exclusive Twitter launch partner for the platform’s Promoted Stickers, a new ad product which allows users to incorporate branded content within their own personal photos. The feature is part of Twitter’s continued focus on emoticons and stickers, and enables companies to capitalize on user-generated content by turning it into marketable assets. So far, PepsiCo has launched a total of 50 branded stickers for the campaign, rolling these out in countries such as Argentina, Canada, Mexico, and the U.S.
It’s been an exciting week for Pinterest, which announced the launch of a new Promoted Video ad format following successful alpha testing last quarter. The new offer, available to managed partners across the U.S. and U.K., is unique in that it’s paired with featured Pins to give users the ability to immediately take action after watching an ad they like. Pinterest reports a 60% increase in videos posted in the past year alone, also adding that 75% of content on the platform is currently shared by businesses.