Adaptly Named a Facebook Creative Platform Partner
Adaptly, acquired by Accenture to bolster Accenture Interactive Programmatic Services, today announced their inclusion in the Facebook Creative Platform partner program, making the company one of the only official Facebook partners delivering managed service advertising solutions via technology across the entire campaign process on platforms like Facebook, Instagram, and WhatsApp.
Adaptly’s creative solutions combine their deep media and creative expertise with purpose-built technologies, workflows, and direct platform access, enabling marketers to deliver platform-relevant advertising, more personalized messaging, and richer creative performance insights at greater scale.
Adaptly’s creative solutions have already driven results for clients. Soma, a leading intimates brand and retailer, saw return on ad spend improve 13x after using Adaptly’s creative solutions. Nicole Colaco, manager of social media and public relations at Soma, says, “Brands have the opportunity to tell a story with social media. But you have to think differently and customize creative assets for social content.”
“Brands don’t want to have to work with a different partner for every platform and every aspect of their marketing. We’ve always enabled brands to achieve scale by building solutions that pair human and machine, bring together media and creative, and connect global regions and disparate advertising platforms,” says Nikhil Sethi, Adaptly co-founder and CEO. “Becoming a Facebook Creative Platform partner validates that approach.”
Adaptly has been a Facebook Marketing Partner since the inception of the program, and this expansion of that partnership will unlock new access to product, strategy, and service collaboration opportunities between Facebook, Adaptly, and their clients.
With their full suite of creative and media solutions, Adaptly can help marketers address common issues faced when deploying, optimizing, and measuring the performance of messaging across digital platforms. These include:
- Adaptive: Adapt ads built for other media like television to newer digital and mobile platform environments like Instagram Stories
- Iterative: Deploy personalized ads via a proprietary creative pipeline that scales messaging and insights across platforms, languages, regions, and creative decisions
- Active: Drive contextually relevant messaging across platforms by integrating media and creative with first and third-party APIs
The solutions are designed to empower brands’ creative teams and agencies to work better and more closely with platform-specific creative tools and capabilities to ultimately deliver better consumer experiences across platforms.
Beyond Facebook and Instagram, Adaptly has been early to build on and partner with other leading digital platforms including Amazon, Google, Pinterest, Snapchat, and Twitter.
Founded in 2010, Adaptly, acquired by Accenture to bolster Accenture Interactive Programmatic Services, is headquartered in New York City with nearly 150 employees and additional offices in Chicago, Detroit, London, Los Angeles, and San Francisco. Adaptly partners with leading digital platforms, including Amazon, Facebook, Google, Instagram, Pinterest, Snapchat, and Twitter. Its client roster spans 19 industries and includes brands such as Chico’s, Mazda, Prudential, Sprint, and more.