Adaptly Joining Forces with Accenture Interactive
Eight and a half years ago, we set out on a mission to enable the world’s biggest and best brands and agencies to use digital platforms to connect with people in new and powerful ways. We bet that digital ad platforms would be where most people interact with the brands they love and as a result, the majority of advertising spend would move towards Facebook, Instagram, Twitter, Google, Amazon, Snapchat, and Pinterest. Today, that’s truer than ever and our mission remains unchanged.
Over that time, the landscape has evolved and marketers’ needs have changed. We’ve taken a number of steps to grow new capabilities required to deliver upon our mission, including expanding to address the Amazon and Google ad platforms and several creative technology solutions that make our media buying work harder.
Today marks the next leap in that journey. We’re excited to announce that Adaptly has entered into an agreement to join Accenture Interactive. In joining Accenture Interactive, we’ll share in their mission to create, build, and run the best customer experiences on the planet.
As a part of their organization, we will leverage their global footprint and resources to help drive our client’s business forward, farther and faster. We’ll more deeply pair our expertise in managing data-driven campaigns across digital ad channels and platforms with expanded capabilities including design, innovation, and creative services from Accenture Interactive organizations like Fjord and Karmarama as well as go beyond social to include programmatic, search, and E-commerce capabilities through partners like Amazon and Google.
Going forward, our focus remains the same. We remain fully committed—and now even more empowered—to solving the most complex media activation challenges and driving business outcomes for our clients and partners. Our belief that digital platforms are best for both consumers and brands has never been stronger. In joining Accenture Interactive, we can expand upon our vision, knowing we can bring even more innovation and technology to the table.
To our clients and partners, thank you for joining us along our journey to this point. We look forward to continuing to deliver remarkable experiences and we’re excited to see what we’ll do together to imagine and build towards the future.