ICYMI: Adaptly Speaking at Advertising Week, Facebook Product Updates, Twitter Livestreaming Presidential Debates
This week: Adaptly participating in two panels at Advertising Week New York on September 29th, Facebook releases Dynamic Ads for retail and enhanced measurement integrations, and Twitter livestreaming the presidential debates.
Next week is Advertising Week in New York and Adaptly is excited to be participating in two sessions on Thursday, September 29. The first, Nasdaq Innovation Series: Very Pinteresting, will be held at 11:15 AM at the Nasdaq MarketSite. Stop by to see Adaptly’s VP of Strategic Accounts Ruth Arber discuss search on Pinterest with client Plated. The second session, Keeping Pace with Facebook’s Evolution, is part of MediaPost’s OMMA Social and will be held at 11:30 AM at the Metropolitan Pavilion. Adaptly co-founder and CEO Nikhil Sethi will weigh in on how brands can evolve their strategies as the Facebook News Feed changes. Hope to see you there!
Facebook is making it easier than ever for brands to accredit in-store sales to digital ads with its new Dynamic Ads for retail. This product will allow retailers to dynamically feature merchandise that is in stock at the nearest store location to the person viewing the ad. Facebook will pull relevant information from the brand’s local product catalog, ensuring that retailers are not marketing out-of-stock items or inaccurate prices. Users will be able to interact with these dynamic ads in a number of ways: locate a store, buy online, or save for future reference.
In more exciting Facebook news, the social network has announced several new products and integrations with measurement partners. Two of the updates are designed specifically to help consumer packaged goods (CPG) advertisers, including improved in-store sales reporting and enhanced lift measurement. Two more integrations will provide multi-touch attribution reporting, which will shed light on which ads ultimately lead to purchases despite not being clicked on. And finally, a marketing mix reporting integration will enable marketers to add Facebook and its properties’ (Instagram and the Audience Network) campaign data to their larger marketing mix model.
Following a successful livestream of last week’s Thursday Night Football game, Twitter has announced that it will be live-streaming the upcoming presidential debates through a partnership with Bloomberg Media. The live coverage will begin on September 26 and feature additional political programming before and after the debates. Advertisers will be able to get in on the action through pre- and post-roll ads in addition to in-stream commercial breaks.