ICYMI: Twitter Livestreaming Deal with CBS, Back-to-School Social Advertising Cheat Sheet, and Instagram Inspiration for Facebook
This week: Twitter announces a partnership with CBS to livestream the Republican and Democratic Conventions, Adaptly releases a Back-to-School paid social cheat sheet, and Instagram video best practices spill over into Facebook.
Following last week’s live coverage of Wimbledon, Twitter has announced a partnership with CBS to livestream the Republican and Democratic National Conventions. Later this month, users will be able to tune in to “gavel-to-gavel” coverage of the political proceedings as Republicans and Democrats gather in Cleveland and Philadelphia, respectively. The convention coverage will be another test for Twitter as it gears up to livestream 10 NFL Thursday Night Football games this fall. The platform is also reportedly in talks with the NBA, MLS, and Turner over future livestreaming opportunities.
It may still be the height of summer, but the time has come for advertisers to start implementing their Back-to-School strategy. Over 22 million Back-to-School Pins are saved on Pinterest beginning in July as parents, students, and teachers start thinking about the coming school year. Restocking on supplies and clothing is a $68 billion industry in the US, with the average family spending $606 each year. Shopping occurs equally mobile and desktop, providing ample opportunity for brands to reach academically-inclined shoppers. Download Adaptly’s paid social cheat sheet to guarantee an A+ on your brand’s Back-to-School campaign.
Square-sized videos are better for Instagram and Facebook, it turns out. Facebook has been encouraging advertisers to develop video content on a 1:1 ratio so the clips could also be repurposed across Instagram, but brands have been seeing such success with the square format on mobile that Facebook is now recommending square video content for Facebook-only videos as well. Square videos garner 28% higher view rates, 54% higher view-through rates for the first 10 seconds of a video, and 67% higher completion rates than the previously-standard 16:9 landscape videos.