ICYMI: Storytelling With Social Video, 200 Million Pinterest Users & More
This week: The scoop on Adaptly’s Social Media Week session in London, key insights from our breakfast event with Facebook and Clarins, an update to Pinterest’s user base, and details on Facebook’s newest ad format.
This week, Adaptly President Sean O’Neal hosted a session at Social Media Week London delving into how brands can best use social video to tell impactful stories. O’Neal was joined by David Wilding, Head of Planning at Twitter, and Angela Bertram, Senior Social Media and Content Manager at UK brand Carphone Warehouse. The panelists focused on vertical video as the new normal on social and left the audience with four key takeaways: design for mobile, keep content snappy, drive users down the funnel, and test out new formats. Read the event recap to learn how you can capture attention on social with video best practices.
Social media is all about personalization. With user behavior differing on each platform, brands must tailor their social advertising strategies to each unique user experience. Adaptly VP of Accounts Rob Kabrovski hosted a breakfast panel last week with Facebook’s Ed Couchman and Clarins Social Media Manager Deborah Holloway on how brands must “shift gears” when thinking about advertising on social. Check out the recap for top insights from the session.
Pinterest has grown nearly 40% in the past year, reaching the 200 million monthly active users milestone. The platform boasts a collection of over 100 billion ideas and an impressive international presence with half of all active users located outside of the US. To celebrate this growth, Pinterest is releasing a slew of new features based on user feedback. The first to come out will be board sections, or boards within boards, to help users better organize their content.
Facebook’s latest ad format, lifestyle templates, acts as a digital catalog that users can scroll through and make purchases. Retailers spend an estimated $12 billion to create and distribute print catalogs every year, yet half of quoted survey respondents report immediately discarding catalogs if they don’t find them relevant. Facebook aims to give retailers a functional alternative to print catalogs, retaining the curated, visual nature but simplifying the distribution and purchasing processes.