ICYMI: Social Advertising Strategies for Black Friday & Cyber Monday
This week: Adaptly shares social advertising tips for Black Friday and Cyber Monday, Fox takes a cue from social advertising and tests six-second TV commercials, marketers look forward to the monetization of Facebook Watch.
As summer comes to a close, advertisers are looking ahead to the Holiday season. Up first, Thanksgiving weekend, complete with super-spending days Black Friday and Cyber Monday. Americans spent more than $12.8 billion during this weekend last year and are expected to spend even more in 2017. Download Adaptly’s Thanksgiving weekend strategy guide for 10 recommendations on how to make the most of this marathon spending weekend with social advertising.
Social advertising has begun to inform traditional TV advertising, with Fox networks now offering six second ads. Six seconds is the magic number on social media platforms like Snapchat and Facebook, where users watch video ads for an average of 5.7 seconds before scrolling on. TV commercials have been trending towards shorter 15-second spots over traditional 30-second spots in recent years, but six seconds is a new format entirely that takes a page directly from social advertising. For help keeping up with ever-evolving video ad formats, ask about Adaptly’s Creative Lab video reformatting services.
Facebook Watch, the social network’s recently-launched video platform, will soon include advertising opportunities for marketers. Much as brands can partner with publishers to sponsor organic and paid video on the platform, branded shows are expected to be an integral part of the Watch experience. Facebook is also expected to provide mid-roll ad placements. Still in its early stages, it will be interesting for advertisers to see Watch evolve and explore the new opportunities that come with it.