ICYMI: Snapchat Adds Sponsored Geofilters to its Ads API
This week: Adaptly’s nomination for The Drum MOMA Awards, insights into how brands can reach Mother’s Day shoppers with social ads, Sponsored Geofilters become part of Snapchat’s Ads API, advanced targeting on Pinterest helps brands acquire customers, and a reflection on Promoted Pins in the UK a year after its launch.
We at Adaptly are excited to announce that we have been shortlisted as finalists in this year’s Drum MOMA Awards. In collaboration with UK media agency Blue 449, we have been nominated in the “Best Product or Service Launch on mobile” category for client iD Mobile’s brand launch on Facebook. The Drum MOMA Awards celebrate innovation on mobile and we are honored to be in the running for such a prestigious industry award. For more information about the iD Mobile campaign, download the Adaptly success story.
Mother’s Day is the third biggest spending holiday in the US, generating $21.4 billion in revenue in 2016. That’s twice as much as Father’s Day. 61% of Mother’s Day shopping occurring the week before, and with the holiday only two weeks away, advertisers are entering crunch time to reach consumers while they shop. Adaptly weighs in on how brands can use social advertising to reach shoppers looking to spoil mom. For full insights, download our strategy guide.
55% of Pinterest’s 175 million monthly active users consider it a platform for shopping, compared to just 12% of those on other social networks. This user mindset makes Pinterest an ideal location for branded content; in fact, 75% of saved Pins come from businesses. Pinterest’s actalike targeting capabilities help brands reach users who act similarly to their customers on the platform. Find out how an Adaptly athletic apparel client achieved a ROAS (return on ad spend) 55% greater than its goal by using actalikes on Pinterest.
Snapchat’s Ads API has been extended beyond Snap Ads to include Sponsored Geofilters. Ad Partners like Adaptly will be able to help clients run Sponsored Geofilters and pair them with Snap Ad campaigns. Advertisers will soon be able to use Snap Engagement Audience targeting to serve Snap Ads to users who used their filter. This update will enable Ads Partners to better help their clients take advantage of all the unique advertising formats Snapchat has to offer.
One year ago, when Pinterest launched Promoted Pins in the UK, Adaptly was one of the first Marketing Partners to extend a Pinterest offering to UK clients. Fast forward to today, Promoted Pins in the UK are thriving. Adaptly client TLC UK & Ireland beat their cost per engagement goal by 70% using Promoted Pins to launch hit show ‘Say Yes to the Dress’ across the pond. The platform boasts over 175 million monthly active users, and much of the recent growth has occurred in international markets. We look forward to seeing Pinterest continue to grow its global presence in the coming year.