SapientNitro Picks Adaptly as Social Advertising Technology Partner for North America
Strategic Partnership Boosts Publicis’ Agency’s Social Advertising Capabilities
SapientNitro, a Publicis (PUB.PA) company, today announced that it has entered into a strategic partnership with Adaptly, a media technology company which enables successful advertising across autonomous marketing platforms like Facebook, Twitter, and Kik. Adaptly will become the agency’s social advertising technology partner in North America enabling SapientNitro to leverage the company’s software and marketing services to expand and improve social media advertising opportunities for its client base.
Sapient has used Adaptly’s media buying technology for campaign planning, execution, and reporting for its clients since 2014 and, based on Adaptly’s proven track records of improving social media advertising ROI and the continued growth of autonomous marketing platforms. The agency will now be able to offer more and better solutions for clients targeting social media networks.
Paid social media spending is forecasted to rise to $23.68 billion worldwide in 2015 and reach $35.98 billion by 2017, representing 16.0% of all digital ad spending globally (eMarketer, April 2015). Advertisers in North America will spend the most on social, representing 41.2% of the global spend.
“Paid social media advertising is at the top of our clients’ priority list,” says Sean Black, North American Director of Innovation and Strategic Partnerships at SapientNitro. “These growing autonomous marketing platforms address our most critical needs, and deliver the right combination of precise targeting and massive audience scale. Adaptly’s enabling technology is the industry standard and its well-established relationships as an API partner to Facebook, Twitter, and Kik will help us optimize our media performance and mount more effective social advertising campaigns.”
“We are pleased to formalize our partnership with SapientNitro,” says Nikhil Sethi, co-founder and CEO of Adaptly. “They have done remarkable work for brands like Borgata Casino, Regions Bank, Visit Florida, First Niagara, Vail Resorts, Bayer Crop Science, Ideal Image, KPMG and Nutella. We look forward to growing our relationship and helping SapientNitro clients become major players within the autonomous marketing platforms ecosystem.”
SapientNitro (www.sapientnitro.com) is a full-service digital agency that combines trend watching with communications and digital experience. Services include strategy (brand, media, business), innovation (future forecasting, new brand creation, new product development, trend reports), creative (digital, design, communications), and entertainment (Ignite Brands JV with ICM — branded content, partnerships, access to Hollywood talent). Clients include ConAgra, Dove, Diesel, Foot Locker, Kraft, Magnum, Maltesers, Mars, Nestle, Nike, Peroni, PlayStation, Schmacks, Snickers, Tourism Queensland, Twix, Virgin Blue, and Volvo.