Lisa Cucinotta, Seasoned Digital Leader, Joins Adaptly as VP of Accounts

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I am excited to welcome Lisa Cucinotta to Adaptly. Lisa joins us as VP of Accounts, leading our East Coast Client Strategy team. In her role, she will be responsible for management, development, and growth of all East Coast accounts.

Lisa brings a wealth of digital experience to the company. She spent more than a decade at agencies and nearly 15 years focused on branding and performance-based media – paid, earned, and owned – as well as cross-platform creative strategy. Her background spans not only social media, but also paid search, affiliate marketing, email marketing, and native advertising. Lisa has worked across many verticals: retail, finance, B2B, casual dining and QSR, luxury, and travel.  

While working for a major CPG brand that was one of the earliest enterprise investors in Facebook and Twitter, Lisa developed a passion for social media and content, which have been her sole focus over the past six years. Most recently, Lisa was Director of Social Strategy and Business Development at Horizon Media.

Lisa began her social career at Resolution Media, growing from Supervisor to the Head of Social Operations. She managed agency partnerships and social ad tech relationships, plus built and taught Resolution University to train teams on how to plan and buy social media. Later, Lisa led social as Director of Earned Media at iProspect, where she launched social listening and content development services to complement the agency’s growing social buying practice.   

I’m looking forward to Lisa’s thought leadership at Adaptly and within our larger industry. Lisa is often quoted in publications like Ad Age and Digiday, and has been featured in Entrepreneur Magazine, Mobile Marketer and others. We expect she’ll continue her thought leadership here as a representative of Adaptly.