ICYMI: Tips for Instagram Advertising, Center Parcs Success Story on Pinterest, Snapchat Ad Sales Predictions
This week: Adaptly shares 8 tips for advertising on Instagram, Pinterest publishes a Promoted Pin success story from Adaptly client Center Parcs, eMarketer predicts Snapchat ad sales will exceed $1 billion by 2018, and Twitter releases custom hashtags and emojis for NFL teams.
Need help upping your Instagram advertising game? Adaptly VP of Revenue Tim Page has recommendations for maximizing campaigns on the visual storytelling platform. Some highlights include using imagery that matches the native look and feel of Instagram, and making sure all link destinations are mobile-friendly since Instagram is primarily a mobile platform. Check out the blog post for the full list of tips to make sure your Instagram advertising strategy is up to snuff.
Adaptly client Center Parcs found success on Pinterest by using Promoted Pins to build awareness for its family-friendly getaways. Adaptly and agency Blue 449 advised Center Parcs to promote content in the springtime on Pinterest, when users begin their summer travel planning. This strategy enabled the travel brand to catch users early on in the consideration phase and resulted in 30 times more clickthroughs than organic content alone. The campaign generated over 21,000 clicks, beating cost-per-click goals by 45% with costs 40% lower than expected.
eMarketer predicts that Snapchat’s ad revenue will grow 155% in 2017 to $935.5 million, up from an expected $367 million in 2016. The photo- and video-sharing app has spent 2016 ramping up its advertising capabilities, adding Snap Ads–ads between users’ Stories–to the already popular Sponsored Lenses, Geofilters, and Discover ad opportunities. With 150 million daily users, Snapchat represents an exciting and highly-engaged audience for advertisers, who are expected to continue to pour ad spend into its vertical video units.
Twitter has welcomed the arrival of football season with custom hashtags and corresponding emojis for all 32 teams in the NFL. Fans can tweet their team’s designated hashtag, like #FlyEaglesFly (Go Birds), and the Tweet will autopopulate with the team’s logo. The logo emojis will encourage second-screening fans to join live conversations on Twitter while they watch the game on TV, or better yet, while livestreaming the game in the Twitter app itself. The platform struck a deal with the NFL to livestream ten Thursday Night Football games this fall, with the first stream debuting next week.