Tie the Knot with Social Advertising During Wedding Season
For advertisers, wedding season presents a golden opportunity akin to the holiday season. Between June and October, wedding guests spend an average of $700 on each wedding they attend, shopping across multiple verticals like retail and travel. The couples throwing the weddings will spend even more – $35,000 on average – and they often turn to social media for help planning the big day.
62% of couples report increasing their social media usage after getting engaged. Pinterest, Instagram, and Facebook are the most popular platforms for style inspiration and finding wedding vendors, but wedding day activity occurs on Snapchat and Twitter as well. In fact, 82% of couples create a wedding hashtag to aggregate posts across social sites, and 9 out of 10 millennial wedding guests will post about the nuptials on social media. Having a presence on social from “Will you” to “I do” will make for a successful wedding season for your brand.
90% of couples use smartphones to plan their weddings
900 million wedding Pins are saved each year
80% of brides and grooms report using a cool wedding idea they found on social media
Download Adaptly’s strategy guide to say “I do” to social advertising this wedding season.