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7 Tips for a Spooky Halloween Social Media Strategy

Halloween is a holiday that holds a special place in the hearts of children and adults alike. Putting on a costume offers a fun escape from the real world, and how could anyone say no to free candy? In 2015, about 157 million Americans planned to celebrate Halloween and spend $6.9 billion. $2.1 billion was spent on candy alone, which was bought by nine in 10 shoppers.

Many Halloween fans turn to social media around the big day to plan and revel in costumes and festivities. Getting into the haunted holiday spirit can be your key to scaring away the competition.

64% of Americans participate in Halloween

$74 spent per person on average

27MM people have Pinned about Halloween

Download Adaptly’s strategy guide for 7 tips to have a spook-tacular social media marketing campaign this Halloween.