Entertainment in the Age of Autonomous Marketing Platforms
People engage with entertainment content on Autonomous Marketing Platforms such as Facebook®, Twitter, Pinterest, Instagram and Kik more than ever before. Whether it’s tweeting about a shocking episode of a favorite show or a great play in the big game, watching a movie trailer on YouTube, or discovering a new video game or show on Facebook, Autonomous Marketing Platforms are increasingly where people discover, consume, and share entertainment content.
– What challenges do entertainment marketers face in reaching these fragmented audiences and creating a consistent presence?
– What are best practices for engaging and converting these audiences?
– How is success measured and what are ways to continuously optimize advertising efforts on Autonomous Marketing Platforms?
Read our whitepaper for detailed strategies and best practices that every entertainment brand can use.