/ Easter

4 Tips to Put a Spring in Your Easter Paid Social Strategy

For a majority of Americans, Easter represents a day of family, tradition, and fun. Falling on March 27th this year, the holiday brings people together while bringing out the candy-lover in many. $2.2 billion is spent on jelly beans, chocolate bunnies and Peeps, and nearly a quarter of Facebook conversations around Easter are about candy.

In addition to candy, social media users turn to their favorite platforms to discuss socializing with friends and family, and collectively upload 27% more Facebook posts than usual about Easter. Joining the conversations leading up to Easter is key for brands to reach engaged consumers.

80% of American adults celebrate Easter

142.9 million Easter Pins by 24 million Pinners

87% of parents prepare Easter baskets for their kids

Adaptly Recommendations:

  • Easter is a key opportunity for CPG advertisers. Target users in the run-up to Easter with ideas, tips, and tricks for preparing for the holiday. Facebook and Instagram’s Carousel units are a great way to showcase multiple products.

  • Drive engagement with users around the Easter holiday and related chatter on Twitter with Event Targeting or Conversation Targeting.

  • A majority of users (about 80%) are accessing social platforms via mobile apps–focus on mobile inventory to capture users who are on-the-go or dual-screening at home.

  • Dynamically retarget audiences who have visited your site but haven’t purchased yet. Showcase similar products or upsell them to items that can complement their buy.