Consumer Packaged Goods in a Social Media World
With three-quarters of shopping trips for consumer packaged goods starting online, advertisers are allocating nearly $6 billion to digital marketing this year. Consumers, especially millennials, are increasingly reliant on social media and brands are leveraging social advertising to reach audiences throughout the purchase cycle.
Check out the infographic below to learn insights into evolving shopper behavior and tips for executing cross-platform social campaigns. For additional strategies, download the complete guide to social advertising for CPG brands.