Hootsuite Selects Adaptly to Help Brands Boost Organic Content

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We are excited to announce a new partnership with Hootsuite, the most widely-used platform for managing social media, that will extend Adaptly’s paid social expertise and services to brands looking to boost their organic content.

As social media platforms become increasingly populated with content from brands and publishers, those marketers have found it more difficult to achieve the same organic reach they once enjoyed in the early days of social media. While these brands have garnered massive audiences, there is significant competition for real estate in the news feed which has made it difficult to predict the true level of content distribution to fans and followers. Further, organic media is typically more limited to a brand’s existing audience and can affect the total amount of reach that a piece of content will achieve. This shift has made promoting content through paid media an important tactic for brands and publishers trying to break through cluttered feeds.

Paid social activity extends owned media efforts and amplifies content that may not otherwise be seen by distributing that content to entirely new audiences. By complementing organic posts with social media advertising, marketers can take advantage of powerful audience targeting, scale, tracking, and measurement. Well-executed paid advertising campaigns across today’s top social platforms is proven to drive real business objectives, ranging from brand awareness and consideration to online and offline sales lift.

“We are very excited to be a partner as Hootsuite is one of the best platforms in the market for brands to manage their organic social media efforts. Adaptly will work closely with Hootsuite to provide customers with the paid social media technology, services, and support they need to bolster their existing organic social strategy,” said Nikhil Sethi, CEO at Adaptly.