ICYMI: Halloween Trends on Pinterest, Black Friday Social Strategies, & More
This week: The top Halloween trends on Pinterest, how to maximize Black Friday sales in the UK, and the scoop on Instagram’s latest feature, Shopping on Instagram.
Pinterest has launched an interactive haunted house experience to showcase this year’s top Halloween trends. Pinners save over 220 million Halloween Pins each year, making Pinterest a premier destination for spooky holiday advertising. The Haunted House features rooms made of 3D graphics, complete with clickable suggested Pins. Because more than 75% of saved Pins come from businesses, Pinterest partnered with L’Oréal Paris and Kellogg’s Rice Krispies Treats to provide promoted content. For more Halloween campaign ideas, you can also check out Adaptly’s spooky strategy recommendations.
Despite Brexit uncertainty, UK retail sales are still going strong. As the Christmas season approaches, brands are expecting resilient UK consumers to continue spending as usual. Adaptly’s London office weighs in on how UK brands can maximize sales ahead of Black Friday with social advertising strategies. By enticing consumers with savings and free shipping, prioritizing mobile, and focusing on direct response activity, advertisers can win big this Christmas season. Plus download our Black Friday strategy guide for a global approach to holiday season social advertising.
Instagram and ecommerce company Shopify have been testing shopping features with a limited number of retailers since early 2017. Now those features are being rolled out more broadly to US retailers. The tool, called Shopping on Instagram, allows brands to tag up to five products – food, books, clothing, toys, electronics, etc. – in Instagram posts. Users can then tap the tags to view and buy items directly from the seller’s online store without ever leaving the app. While strictly organic activity to start, we expect to see Shopping on Instagram introduce a paid component in the near future. Contact Adaptly to be in the loop on current and upcoming Instagram ad products.