Facebook’s Re-Branded Marketing Partner Program And What It Means for Adaptly

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Today Facebook® unveiled its restructuring of the Preferred Marketing Developer program. Building on the foundation of helping businesses scale their marketing efforts on Facebook, this new structure now makes it even easier for marketers to find the right partners through the program.

At Adaptly, we couldn’t be more excited to be part of this program’s evolution and see these updates as an opportunity to further serve our clients more successfully. Here’s what the changes mean for our team:

New Badge

In addition to the new name, Facebook Marketing Partners, the updated structure gives partners one badge to signify that they meet or exceed Facebook partner standards. It also organizes partners based on specific areas of expertise.

At Adaptly, we’re thrilled to announce that we are a Facebook Marketing Partner with Ad Technology and Media Buying specialties.

  • The Ad Technology designation reflects our commitment to developing on the Facebook Ads API and building enterprise level software for planning, buying, and optimizing Facebook advertising campaigns at scale.
  • The Media Buying designation reflects our 5+ year track record of developing robust Facebook advertising strategies for our clients, as well as demonstrated expertise in planning, executing, and optimizing complex Facebook advertising campaigns.

Vertical and Country Expertise

The new structure also helps businesses find partners with expertise in particular countries and industries. Along with our Ad Technology and Media Buying specialties, we have also been recognized for our expertise in a number of major marketing verticals:

  • Consumer Packaged Goods
  • Automotive
  • Entertainment
  • Retail
  • Telecommunications
  • e-Commerce
  • Healthcare

We also have significant experience in the Travel, Gaming, and Technology verticals and will continue to support clients across most major verticals. Hop over to our Partner Profile to check out case studies and read more about how we approach each vertical.

Facebook has also recognized Adaptly for having mature operations in both the U.S. and the U.K.

Onward and Upward

The new structure does not change the technology or services that Adaptly offers or the value the company delivers to its customers and partners. Rather, it is intended to recognize Adaptly’s core strengths, re-inforce the specialties that differentiate the company, and clarify our unique areas of focus.

The changes to Facebook’s Marketing Partner program are logical and reflect a clear evolution in the ecosystem. The additional designations between specialties further clarifies the players in the space and should lead to better matches between partners and marketers. We are excited to be part of this important next chapter.

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