ICYMI: The Evolution of Social Video Infographic, Facebook’s Big Q2 Success, and More
This week: Adaptly’s latest infographic traces the evolution of social video, Facebook reports another stellar quarter of advertising revenue, and Instagram announces 15 million business profiles.
Social video is the new norm. Users spend an average of 45 minutes each day viewing video content on mobile alone. The key to understanding the prevalence of social video and predicting where it is going is to look back and see where it came from. Download Adaptly’s latest infographic to trace the evolution of social video, see the latest video stats, and get a few predictions for where the medium is headed.
Business continues to boom at Facebook. The social platform reported $9.16 billion in advertising revenue from the second quarter of 2017, a 47% increase over 2016. Of that $9 billion, mobile accounts for 87%. That’s up from 82% on mobile in Q1. With more than 2 million monthly active users, Facebook remains one of the world’s largest and strongest social networks.
More good news for Facebook: Instagram is now home to over 15 million business profiles, up from 8 million in March. Having a presence on Instagram is a must for brands, since more than 80% of users follow a business on the platform. New formats like Instagram Stories and insights tools make it easier than ever for brands to share compelling content with Instagram’s 700 million users.