How to Employ a Full-Funnel Approach to Reach Customers Online and In-Store
The top of the funnel is often ignored as merely a branding play and not a source of real conversions or in-store sales. Top brands like Sprint, however, are leveraging everything from branding campaigns to store visit campaigns to drive results at all stages of the funnel.
In a session at Social Media Week Chicago, Adaptly Account Director Amy Page will be joined by Sprint Media Manager Brandi Dreiling and Facebook Client Partner Dawn Baskin to discuss how brands can employ a full-funnel approach to social advertising in order to reach customers online and in-store.
The session will cover:
- What a great campaign needs to drive audiences to action
- The impact of branding campaigns on key business objectives
- How to optimize and leverage your full-funnel activities to impact direct sales
Catch the session with Adaptly, Sprint, and Facebook on Stage One at Venue Six10 on Wednesday, November 15th at 4:10PM, and be sure to follow along through the hashtag #SMWAdaptly.