ICYMI: Creative Optimization on Social, a New Video Case Study, & More
This week: Adaptly’s co-founder and CEO discusses creative optimization on social, a new trivago video case study, and the scoop on Snapchat’s latest feature, Context Cards.
Adaptly co-founder and CEO Nikhil Sethi recently sat down with Adotas to discuss the evolving social advertising landscape, how advertisers can optimize creative at scale, and the future of marketing. According to Nik, the most important piece in the evolution of advertising is creative: “We can’t take a bad piece of content, or even one that wasn’t particularly designed for a specific environment, and repurpose it onto these amazing distribution sites expecting it to be successful.” For more on creative optimization, check out Nik’s Social Media Week LA session, or contact us to ask about Adaptly’s Creative Lab offering.
trivago, a hotel price comparison platform, worked with Adaptly to promote its debut on the Nasdaq Stock Market through Snap Ads. Adaptly used Snap Lifestyle Categories to target young, financially-savvy Snapchat users, ultimately delivering 2.5 million impressions. Check out the video case study to find out how trivago was able to reach relevant users and achieve 49,000 completed Top Snaps with 16,000 Swipe Ups to the Long-Form Video.
Snapchat’s latest feature, Context Cards, is designed to provide more information about places and events found on Snapchat. Users can swipe up on locations in Snapchat and view information provided by content partners like TripAdvisor, Foursquare, Michelin, and goop. Users will also be able to hail a ride through Uber or Lyft and reserve a table through OpenTable, Resy, or Bookatable. Snapchat is committed to sharing the world’s stories, and Context Cards make those stories more informative and actionable for users.